Marketing leadership · Tasmania
Virtual CMO.
A marketing boss, part time. Senior thinking without a senior salary. Straight talk on what it costs.
Book a strategy sessionNobody is steering.
You’ve got an agency doing ads, someone’s nephew doing social, a web developer you haven’t spoken to since March, and a staff member who got handed marketing because they’re good at Canva.
Everyone’s busy. Nobody’s deciding. The ads don’t know what the website promised and the website doesn’t know what you actually want to sell more of.
That’s not an execution problem. That’s a missing marketing director, and you don’t have $180,000 a year to fix it.
A fractional CMO is that person, two days a month instead of twenty.
What you get.
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A strategy that fits on a page
If it needs a 40-slide deck to explain, nobody in your business will follow it.
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A budget with reasons attached
What goes where, and what we expect back. Reviewed quarterly, not admired annually.
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Your suppliers, managed
We read the agency reports so you don’t have to, and ask the questions you didn’t know to ask.
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The numbers that matter, named
What a lead costs, what a customer is worth, what you can afford to pay for one. Most businesses we meet know none of the three.
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Your team, coached
If you’ve got someone doing marketing in-house, they get a boss who knows the job. Usually they just needed permission and direction.
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Someone in the room
Monthly, in person where you want it. We’re in Hobart.
Who this is for.
Businesses turning over roughly one to twenty million, with marketing happening but nobody senior owning it.
Owners who’ve become the de facto marketing manager and want their week back.
Teams with a marketing coordinator who’s capable but needs someone to set direction and back them up.
Businesses about to spend real money on a rebrand, a new site or an expansion, who want someone to pressure-test it before the invoice lands.
If you’re a sole trader who needs the phone to ring, this isn’t it. Go and read the SEO page.
There are others.
Here’s the difference.
Tasmania already has good people doing this. A couple in Hobart, one or two further north, and at least one agency offering it alongside their design work. If one of them is the better fit for you, take it. We mean that.
What makes us different is what happens after the plan.
Most fractional CMOs advise, then hand the work to whoever you can find. We can run it ourselves, with the same people who wrote the strategy. The SEO, the ads, the site, the content. Nothing gets lost in a handover, because there isn’t one.
The flip side, and we’d rather say it than have you think it. An agency recommending work it also gets paid to do has a conflict of interest. So you get the plan with a cost against each piece, and an honest view on which bits you should take somewhere else.
Aaron has been doing this for Tasmanian businesses for over a decade, and one client has been with us nearly ten years. You get him, not a pitch from him and a junior on the account afterwards.
Questions we get asked.
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What’s the difference between a virtual CMO and a fractional CMO?
Nothing. Same job, two names. “Fractional” is the term the industry settled on, “virtual” is the one people search when they mean remote. We answer to both.
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How much does a fractional CMO cost in Australia?
Mainland firms publish $5,000 to $15,000 a month. We’re in Hobart and we scope by the day instead, which puts it within reach of businesses that range was never written for. You’ll get the number before you commit.
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How much time do I actually get?
Usually one to three days a month, plus being on the end of the phone. More at the start while we work out what’s broken, less once the plan is running.
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Do you replace my agency?
Usually not. We make your agency work harder. If one of them is genuinely wasting your money we’ll say so, including if it’s us doing another service for you.
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Are fractional executives actually worth it?
When the gap is direction, yes. When the gap is hands, no. You need a coordinator, and we’ll tell you that rather than take the money.
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Do you only work with Tasmanian businesses?
We’re based in Hobart and most of our clients are here, but the work travels. We’ve run accounts on the mainland for years.
Just need one channel sorted? SEO, Google Ads or web design.
