Social · Hobart · Tasmania
Social Hobart.
Posting isn’t a strategy. We’ll tell you if you don’t need this. Straight talk on what it costs.
Ask us straightThis might not be your problem.
Odd way to open a page selling social media. Here’s why we do it.
Most Hobart businesses that ring us about social don’t have a social problem. They have a “nobody can find us” problem, and someone has told them the answer is three posts a week.
If people are already searching for what you sell, a feed is the slowest, most expensive way to reach them. Fix the finding first.
Social earns its place when you need people to want something before they go looking for it. That’s a real job, and when it’s your job we’re good at it.
What we actually do.
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A reason to post before a posting schedule
What are we trying to make someone think, and then do. Without that, a content calendar is just a chore with dates on it.
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Content shot here
Your team, your work, your van, your street. Stock photography of someone else’s business fools nobody in a town this size.
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Paid campaigns built around sales
Reach and engagement are the metrics agencies report when sales aren’t happening.
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Replies, not just posts
A question left sitting in your inbox for a week costs more than a bad post ever will.
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The right two platforms
Not all six. Most Hobart businesses need Facebook and Instagram done properly, and nothing else.
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Reporting you can read
What it cost, what it brought in, what we’d change. No vanity metrics.
What you’ll actually spend.
Two numbers, and they are not the same. Ad spend goes to Meta. A management fee comes to us. You’ll always see both, separately, on paper.
Organic posting is cheaper in cash and far more expensive in time. Someone has to take the photos, write the words and answer the messages, every week, forever. Usually that someone is you.
Paid social is faster and more measurable. It also stops the day you stop paying, which is the honest trade.
No lock-in contract. If we’re not earning it, leave.
Questions we get asked.
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How much does social media marketing cost?
Management and ad spend are separate, and you’ll see both. The bigger cost is usually content. Someone has to keep producing it. We’ll be straight with you about whether the return justifies either.
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Is Instagram still worth it in 2026?
For some businesses, very much. For others it stopped being worth it years ago and nobody told them. It depends on whether your customers are there and whether they buy the kind of thing you sell from a feed.
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How many times a week should I post?
Fewer than you’ve been told, better than you’ve been posting. Three good posts a month beats twelve filler ones, and the algorithm agrees.
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Can you just run the ads and leave the posting to us?
Yes, and for a fair few clients that’s the sensible split. You know your business and your photos are better than ours. We’ll handle the targeting and the money.
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Do I need social media at all?
Possibly not. If people are already searching for what you sell, your money goes further on search. We’d rather tell you that than take a retainer for something that won’t work.
Think people are already searching for you? Start with SEO or Google Ads instead.
