Earlwood Equine
The Challenge:
Earlwood Equine, a proudly Australian owned and family operated business in Queensland supply their customers with quality and affordable equestrian products. They came to us in need of help to scale their Google Ads accounts and drive more revenue through their online store.
The Solution:
To help Earlwood Equine drive incremental revenue through their online store, we implemented a comprehensive digital strategy focusing on Google Search and Shopping campaigns. Our approach began with an in-depth analysis of their target audience and key search behaviours, allowing us to craft highly targeted ads that resonate with potential customers. We optimised their product listings and ensured that the ads appeared in relevant searches, maximising visibility. By leveraging data-driven insights, we continuously refined the campaigns to improve click-through rates and conversions. This strategy not only boosted traffic to their online store but also significantly increased sales, driving substantial revenue growth for Earlwood Equine.
The Results:
The Google Search and Shopping campaigns we implemented for Earlwood Equine delivered exceptional results. The targeted strategy led to a significant increase in revenue, with the online store experiencing a surge in sales. Most notably, the campaigns achieved a remarkable Return on Ad Spend (ROAS) of 12x, meaning every dollar spent on advertising generated twelve times that amount in revenue. This impressive performance not only boosted Earlwood Equine’s bottom line but also reinforced the effectiveness of our tailored digital marketing approach in driving substantial business growth.
From the Client:
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The Numbers:
- Revenue Generated – $300k+
- ROAS – 12x
- Conv Rate – 4.76%
- CTR – 13.19%